Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit today and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.As we noticed, activity on social media sites like Twitter and Facebook became electric on the … Continue reading Starbucks Used Social Media to Get One Million to Stores in One Day
Tag: Local & Mobile
North Shore Bank Plays Foursquare
Though banks are uncomfortable with the concept, many are essentially in the retail business. In my area of the Southeastern US, Bank of America and Chase have a retail delivery network akin to quick-serve restaurants, pharmacies, and gas stations. There seems to be one on every corner. Considering the current expansion of branch networks (mostly … Continue reading North Shore Bank Plays Foursquare
What Your Facebook Page is Worth…To Vitrue
Social media people love them some grading tools--you know, the kind that show you what your Twinfluence or Twitter grade are, or how popular your blog is, or even how good your Foursquare "mojo" is. So naturally they're all going crazy for Vitrue's "Social Page Evaluator" which allegedly reveals how much a Facebook page is … Continue reading What Your Facebook Page is Worth…To Vitrue
How to use LinkedIn with business savvy
Howes says LinkedIn is so powerful for a number of reasons, including: You can export your contact list into a file that you can keep and analyze. You can have an unlimited number of contacts. Its members are largely business professionals, many of whom are decision-makers. Like any powerful tool, though, you have to put … Continue reading How to use LinkedIn with business savvy
Facebook Adding Location Features This Month
Information has leaked that Facebook is set to roll out location-based features for users and brands as soon as this month. According to Advertising Age, users could see location options any day now.These features will include the ability to check in at various locations, including retail spots and restaurants. We’re unclear as to whether users … Continue reading Facebook Adding Location Features This Month
“Creating beats consuming”
Auren Hoffman has a great post on consuming vs. producing. He says..."We are meant to be both creators and consumers. Today, however, most people consume far more then they create. Part of the reason for this is because being both a consumer and a creator at the same time is very difficult, and because goods … Continue reading “Creating beats consuming”
Foursquare vs. Gowalla: Who’s Winning the Geolocation War? [INFOGRAPHIC]
via mashable.com Posted via web from e1evation, llc
“Topeka it!”
It will take a little while to get used to, but Google has changed it's name to Topeka!We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt … Continue reading “Topeka it!”
Google Apps. Again.
Image via WikipediaMatt Silverman of Mashable does a much better job of explaining what I've been trying to tell you for years..."Google Apps for business has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire workflow in the cloud, meaning you … Continue reading Google Apps. Again.
Socialize your email II
Recently, a good friend of the blog told me about a tool called Xobni that integrates 'contextual social media' with your inbox..."There are a number of email plugins that look to give you contextual information about the person you're communicating with. The first one I tried (and arguably the best I've seen) is Xobni, an … Continue reading Socialize your email II
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