Tag: Local & Mobile

Google Launches Setup Guide for Small Businesses

Posted on by Todd Lohenry in Facebook, Social Media

In its latest move to appeal to small and medium-sized businesses, Google has launched an online guide to getting started with Google Places and Google Sites, both of which are free tools geared toward SMBs. Google Sites is a hosted service for building out simple, template-based sites on Google's cloud infrastructure. Business owners can choose … Continue reading Google Launches Setup Guide for Small Businesses →

Foursquare vs. Gowalla vs. MyTown: Which Is Better for Business?

Posted on by Todd Lohenry in Facebook

Though all of these platforms offer great potential opportunity for businesses, only Foursquare is large enough and commercial enough currently for businesses to consider using it as part of their digital strategy.  Though they are emerging and growing rapidly, Gowalla’s scale and MyTown’s lack of a clear business focus keep them from being must-use applications … Continue reading Foursquare vs. Gowalla vs. MyTown: Which Is Better for Business? →

It Is What It Is And It Does What It Does

Posted on by Todd Lohenry in Facebook, Social Media

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap their heads around. If you love the TV show Mad Men (and who, in their … Continue reading It Is What It Is And It Does What It Does →

5 Social Media Best Practices for Business

Posted on by Todd Lohenry in Social Media

Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can miss shaping and contributing to the decision-making process of those who define the success of … Continue reading 5 Social Media Best Practices for Business →

Taking Online Social Offline

Posted on by Todd Lohenry in Facebook, Social Media

Many of us are finding knowledge resources and networking opportunities in new places. My top professional development resource is now Twitter. It used to be my Google Reader but now my Twitter friends act as a filter (or curator) by sharing the best blog posts they’ve read about social media, association management and other topics … Continue reading Taking Online Social Offline →