A Tale of Three Websites

Here's a case study -- unscientific as it may be -- about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ -- both stations serve … Continue reading A Tale of Three Websites

Six Social Media Trends For 2011

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their … Continue reading Six Social Media Trends For 2011

Stuff I saved in ‘Reader’ on December 12, 2010

Google's AROUND Operator for Proximity SearchDecember 8, 2010 10 Facebook Pages Every Marketer Should FollowDecember 9, 2010 6 Newfangled Social Media Tools Worth DiscoveringDecember 8, 2010 Put Your Best Tweet Forward: How to Schedule Tweets for Maximum ExposureDecember 9, 2010 Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade ShowDecember 8, 2010 … Continue reading Stuff I saved in ‘Reader’ on December 12, 2010

Why 2011 will be the year of social-media convergence

2011 will be the year of convergence and integration. Fueled partially by consolidation, mergers and acquisitions, and partially by API mashups, we’ll see huge progress in unifying social communication. We’ve been talking about “one-to-one marketing” for 20 years, but in 2011 we’ll finally start to see it become a reality. Nearly every major announcement and … Continue reading Why 2011 will be the year of social-media convergence

Stuff I saved in ‘Reader’ on December 10, 2010

Twitter / Dana VanDen Heuvel: 5 Marketing Graphs to Send ...December 9, 2010 Google Launches Tool to Get Companies to Back Up Their E-mails With GmailDecember 9, 2010 MenuPop Puts Your Mac Menubar Anywhere Your Mouse Can Point [Mac OS X]December 9, 2010 Who’s Using Twitter? [REPORT]December 9, 2010 Zeitgeist 2010: How the world searchedDecember … Continue reading Stuff I saved in ‘Reader’ on December 10, 2010

Consumers More Likely to Use Businesses Active on Social Media

Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media

Stuff I saved in ‘Reader’ on December 9, 2010

10 Of The Best Free Audiobooks From BooksShouldBeFree That You Should Listen ToDecember 7, 2010 Chrome OS PC: More About Personal, Less About ComputersDecember 7, 2010 CONFIDENTIAL! Looks Like “Google +1″ Was Just Accidentally Revealed (Pic)December 8, 2010 The Top 10 Free Shopping Applications For iOS DevicesDecember 7, 2010 Google Maps for Android to Add … Continue reading Stuff I saved in ‘Reader’ on December 9, 2010