Smartphones transform outdoor ads

According to a study by the out of home company, smartphones have altered the potential value of outdoor advertising because consumers are increasingly likely to act upon commercial messages while outdoors.The study argues that brands must review how they use outdoor advertising to keep up with consumers likely to access the internet from mobile devices … Continue reading Smartphones transform outdoor ads

Stuff I saved in ‘Reader’ on February 1, 2011

Quick Response (QR) Code Campaign Check List: 101 GREAT! 'Pointers ...February 1, 2011 Today Show hosts were clueless about the Internet in 1994 http://t.co/mS9tIXX via @dvice // "Computer billboards!" oh how far we've come...January 31, 2011 Recycling Billboard Vinyl as a Building TarpFebruary 1, 2011 Who Will Win The Superbowl? Facebook... That's WhoFebruary 1, 2011 … Continue reading Stuff I saved in ‘Reader’ on February 1, 2011

Moms Over 40 Have More Facebook Friends Than Their Kids Do

A survey of more than 2,000 mothers over the age of 40 found that a majority have more Facebook friends than their children, and that they know how to better take advantage of their presence on the site. The U.K.’s Daily Telegraph reported the study, without including key like which journal published the findings and exactly … Continue reading Moms Over 40 Have More Facebook Friends Than Their Kids Do

Stuff I saved in ‘Reader’ on January 31, 2011

Katie Couric tries to understand the internet in 1994 January 29, 2011 60 signs you’re addicted to social media and TwitterJanuary 29, 2011 Cloned Rock Groups - Freddie Wong is a One-Man Band in Guitar Army (VIDEO)January 30, 2011 Church Marketing Lab: Ministry Booklets, Posters and MoreJanuary 28, 2011 2-D Codes: The 10 Commandments for … Continue reading Stuff I saved in ‘Reader’ on January 31, 2011

Optimize Your Company’s LinkedIn Profile

Image via CrunchBase Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has become an essential tool for staying connected to their business network. But for companies, there’s been little reason to pay attention to their presence there. LinkedIn has been about individuals, not organizations. LinkedIn Companies existed, … Continue reading Optimize Your Company’s LinkedIn Profile

10 Mobile Trends for 2011

Forrester's 2011 report began by analyzing its performance on last's year's predictions. Overall, the firm gave itself a B+ on accuracy. It says that the trends we saw last year will continue in the year ahead. These included around 20 trends that were lumped into four general categories: disruptive forces, emerging trends, consumer use of … Continue reading 10 Mobile Trends for 2011