Tag: Content marketing

Trending topics in content marketing

Posted on by Todd Lohenry in Content Marketing, Thoughts, Trends

Later today, I'll be posting on some major changes that are happening in my business and on this site -- you'll want to be sure to check back later! In the meantime, every day I pull together the best of what I've read on one aspect of my focus. Mondays are all about content marketing … Continue reading Trending topics in content marketing →

Getting Things Done [GTD] and content marketing

Posted on by Todd Lohenry in Content Marketing, Social Media, Thought Leadership, Thoughts, TODDx Talks

I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing →

13 Ways Social Media Scares Marketers

Posted on by Todd Lohenry in Social Media

Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social … Continue reading 13 Ways Social Media Scares Marketers →

How To Feed The Social Media Beast

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thoughts

More good thoughts from Heidi Cohen… Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do … Continue reading How To Feed The Social Media Beast →

Trending topics for 1/5/2012

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Infographics, Social Media

Photo by Todd LohenryPicasa Web AlbumsThu, Jan 05 2012 05:49:40Curation and Content Marketing“The Three C’s of Information Commerce: Consumption, Curation, Creation dlvr.it/13Z3YhTodd LohenryWed, Jan 04 2012 17:18:43ReplyRetweet“Content Curation: If You Can’t Be the Source, Be the Resource - Engage - su.pr/7civvhTodd LohenryWed, Jan 04 2012 17:18:43ReplyRetweet“What on earth is Content Curation as well as How … Continue reading Trending topics for 1/5/2012 →

The Three C’s of Information Commerce: Consumption, Curation, Creation

Posted on by Todd Lohenry in Content Marketing, Facebook, Featured, Social Media

Here's some important data on consumption, curation and creation from Brian Solis... According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who … Continue reading The Three C’s of Information Commerce: Consumption, Curation, Creation →