Tag: Content marketing

Content marketing for thought leadership in the construction industry

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thought Leadership, Thoughts

I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?

Twitter trends this week @e1evation

Posted on by Todd Lohenry in Content Marketing, Facebook, Social Media, TODDx Talks, Trends

I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ strategy of follow everyone is tragically flawed…

Content Life Cycle

Posted on by Todd Lohenry in Content Marketing, Infographics

The words are different, but the concept is the same. Digital C4 days ‘gather, curate, write, publish & share’. I say ‘consume, curate, create, connect and converse’ – I’ll let you decide which one is easier to remember. The bottom line? You need a ‘lather, rinse, repeat’ [easy to use and repeat] content life cycle … Continue reading Content Life Cycle →

Blogging and its role in content marketing

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media

Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

Content marketing and Search Engine Optimization [SEO] trends in my world

Posted on by Todd Lohenry in Content Marketing, Trends

Content marketing -- posting relevant content to this blog -- is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I'm now focusing on doing Search Engine Optimization [SEO] 'on purpose' instead of by accident...

Google trends for 2/1/2012

Posted on by Todd Lohenry in Content Marketing, Google+, Social Media, TODDx Talks, Trends

Google, Gmail, Google Reader, and now Google+ are all a vital part of a content management and marketing for thought leadership system. I use Gmail and Google Reader for content management and Google+ for content marketing. Gmail, and it's business version Google Apps for Business, are critical for managing what I call 'just in time' … Continue reading Google trends for 2/1/2012 →

Tools for content management; Quotelove

Posted on by Todd Lohenry in Content Marketing, Social Media, Technology

On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight … Continue reading Tools for content management; Quotelove →

Content Management and Content Marketing for Thought Leadership

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Social Media, Trends

Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.