I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most … Continue reading How to Be a Leader in an Age of Information Overload
Tag: Content marketing
3 Tools for Curating Content on MacOS
I'm a big fan of effective curation for content marketing and 'thought leadership'. My preferred platform is Windows 7 these days, but many of my clients prefer MacOS. I put together a little riff yesterday outlining how use 3 tools to effectively curate content on the Mac.
[Almost] everything I think I know about the mechanics of curation
Every screencast I've ever done on the mechanics of curation!
I am NOT a website designer…
...as much as I am an internet mechanic who helps thinkers become thought leaders! Come and see what I mean...
Content marketing on $17 per year…
imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform...
Paper.li and Twylah: two great Twitter tools I use to promote my tweets
In previous posts I've talked quite a bit about how Twitter has become much more important in my 'thought leadership' marketing workflow. I would be remiss if I didn't take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I'm sure I saw Paper.li pop up over a year ago -- Guy Kawaskaki was the first person I saw using it well. Twylah is a different story -- I stumbled across Nilofer Merchant's Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you're looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you'll decide like I did that Twylah is the tool for you. Here's a little riff I did for you outlining the reasons why...
Content Marketing vs. Social Media Marketing: What’s the Difference?
Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference?
How Not to Think About Thought Leadership (and How to Do It Right)
Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But … Continue reading How Not to Think About Thought Leadership (and How to Do It Right)
The importance of an editorial focus and calendar for your blog
An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog
Blogging and content marketing trends for this week @ e1evation
Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I've been dragging my butt around all day. This blog is fueled by coffee and now that I've had a good cup, life can start [at 3:27PM]! Here's my bias; blogging … Continue reading Blogging and content marketing trends for this week @ e1evation
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