Content Management – Page 3

An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog →

Getting Things Done [GTD] in Gmail with Google Tasks

Posted on February 15, 2012 by Todd Lohenry in Social Media

I haven't done a screencast for awhile, so here's a quick riff on Getting Things Done [GTD] in Gmail with Google Tasks... Effectively managing email is fundamental. So many people are at the mercy of their inboxes! Ethan Waldman had a great post this morning over at The Minimalists that got me thinking about my … Continue reading Getting Things Done [GTD] in Gmail with Google Tasks →

Blogging and content marketing trends for this week @ e1evation

Posted on February 13, 2012 by Todd Lohenry in Blogging, Content Marketing, Facebook, Social Media

Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I've been dragging my butt around all day. This blog is fueled by coffee and now that I've had a good cup, life can start [at 3:27PM]! Here's my bias; blogging … Continue reading Blogging and content marketing trends for this week @ e1evation →

Food for Thought: The Content Strategy Burger

Posted on February 9, 2012 by Todd Lohenry in Facebook, Infographics

Here’s something all-American content marketers can relate to! What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic. Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist Now I’m hungry!

Content marketing for thought leadership in the construction industry

Posted on February 9, 2012 by Todd Lohenry in Blogging, Content Marketing, Social Media, Thought Leadership, Thoughts

I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?

Twitter trends this week @e1evation

Posted on February 9, 2012 by Todd Lohenry in Content Marketing, Facebook, Social Media, TODDx Talks, Trends

I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ strategy of follow everyone is tragically flawed…