Tag: Content Management

On Effective Business Development

Posted on by Todd Lohenry in Content Marketing, Thought Leadership, Thoughts

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development →

How to Be a Leader in an Age of Information Overload

Posted on by Todd Lohenry in Content Marketing, Thought Leadership, Thoughts, TODDx Talks

I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most … Continue reading How to Be a Leader in an Age of Information Overload →

On sharing…

Posted on by Todd Lohenry in Blogging, Content Marketing, Thought Leadership, Thoughts

The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0