20 Real Tips for Hiring a Social Media Consultant

Image by fredcavazza via Flickr “Social media is free.  Social media is easy.  Just hop on twitter and start tweetin’!” Hmmm… how many times have we heard that? I have honestly heard social media consultants at networking events state during their 60 second pitch “social media is free, come talk to me if you want … Continue reading 20 Real Tips for Hiring a Social Media Consultant

Phone or Email Support? Why not PDC…

PDC is Personal Digital Coaching and it's totally different than the kind of experience that's being discussed here... "I’ve been reading with great interest this past week as some of the leading web application companies discuss their philosophies regarding the providing of phone support for their services." WebWorkerDaily » Archive Phone or Email Support - … Continue reading Phone or Email Support? Why not PDC…

Share, share, share…

Hmmm. Looks like everything you need to know about social media you may have learned in kindergarten. Not quite, but this confirms some of my preconceived notions..."There are hundreds of ways to exploit social media to help your business or to build your personal brand but one that should stand head and shoulders above any … Continue reading Share, share, share…

Tactic #5: Share, share, share…

It's a well known secret in real estate that the three most important aspects of a property are 'location, location, location'. In social media, there's a similar mantra. It's called 'share, share, share'... "If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in … Continue reading Tactic #5: Share, share, share…

Consume, create, connect!

John Jantsch recently wrote on the topic of "Profiting from other people's content". He says... "Don't be alarmed by that title -- I'm not talking about stealing content for gain, I'm talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the … Continue reading Consume, create, connect!

Resolve to get a website…

This list from author Matthew Shofoluwe is a good start..."Business, like any organism, has to adapt to it's environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. These … Continue reading Resolve to get a website…

We’ve learned a lot…

...through our partnership with AGCO around 'socializing' -- using social media to cover -- trade shows. Here are some interesting thoughts from Kipp Bodnar on the topic... "Almost every B2B company invests part of its marketing budget in trade shows. It is one tried and true method of lead generation. The problem with trade shows … Continue reading We’ve learned a lot…

AGCO is harvesting the benefits of social media

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world's largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy... AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about … Continue reading AGCO is harvesting the benefits of social media

I’m just sayin’…

Image via CrunchBase As a father of 6, parental analogies are always close at hand for me. It's why I sometimes say that clients are like children in that when you see them take the things you teach them and they make it their own and excel, you can't help but burst with pride. Recently, … Continue reading I’m just sayin’…

Optimize Your Company’s LinkedIn Profile

Image via CrunchBase Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has become an essential tool for staying connected to their business network. But for companies, there’s been little reason to pay attention to their presence there. LinkedIn has been about individuals, not organizations. LinkedIn Companies existed, … Continue reading Optimize Your Company’s LinkedIn Profile