How do I get more business using social media?

Image via Wikipedia It’s always easier to just buy an ad.  There are people that will take your money and use it to produce a commercial, tv spot or print ad.  People will see your ad and a few of them may even come into your store if your ad has a good call to … Continue reading How do I get more business using social media?

Does facebook matter for B2B businesses?

I’ve heard it all before… “my company just needs a good website to get my product out. Trust me they will come”… or another good one, “I have a facebook profile and now I can send out product updates and people will just get them.” Er, no. For years Business to Business companies have been … Continue reading Does facebook matter for B2B businesses?

What’s holding you back?

The beautiful view from my deck in rural northeast Wisconsin is a great reminder of the power I have to publish and promote; from anywhere to the ends of the internet! I've worked hard to develop a simple blogging workflow that can empower even the most basic computer user. I don't care if you're Mac, … Continue reading What’s holding you back?

7 Awesome B2B Facebook Pages

A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of Inbound Marketing can be … Continue reading 7 Awesome B2B Facebook Pages

Redoing your website?

...or doing it for the first time? In either case Seth Godin has an interesting perspective to share: "The most common question people ask me when they want a new website is, "If you were in charge of this, who are the 2 or 3 people you’d want to be sure to talk to – … Continue reading Redoing your website?

Connecting the dots on Facebook pages

Image via CrunchBaseA couple of days ago I filled in for Dana VanDen Heuvel in a class he was teaching at NWTC on social media. As luck would have it, I taught on the topic of Facebook pages -- here are two hot posts that popped up today that I wish I had shared with … Continue reading Connecting the dots on Facebook pages

The myth of beautiful website design

I love it when I find a quote to support my preconceived notions because if I say it, it's just opinion, but if an 'expert' says it, well, it must be true. In this case a designer talks about web design..."This one will probably get me into trouble. I’ve worked as a graphic designer for … Continue reading The myth of beautiful website design

3 Tips For Making Every Website A Lead Generating Machine

"As a lead generation tool, your website provides a virtual wonderland of sales and marketing opportunities. It's easily accessible, available 24/7, highly visible, and gives you the ability to present your company and services in your most positive light. Plus, your site gives prospects the ability to find you whenever they need to. All this … Continue reading 3 Tips For Making Every Website A Lead Generating Machine

How to Achieve Inbound Marketing Success in Less Than a Month

If you're new to inbound marketing, it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the free HubSpot trial to achieve success in fewer than 30 days. … Continue reading How to Achieve Inbound Marketing Success in Less Than a Month

No, I haven’t stopped blogging…

...but I have been bloody busy with the Agritechnica trade show in Hannover. I set up a social media dashboard in the menubar so you can track the work I'm doing with AGCO in Germany. So sorry, but with doing social media 12 hours a day, I just haven't been able to maintain my normal … Continue reading No, I haven’t stopped blogging…