Social media is a tool that, on the surface, appears to only have use in certain areas- such as simple interpersonal relationships or business-to-consumer marketing. However, experienced users recognize the benefits of social media in establishing and maintaining business-to-business marketing. Those in marketing may claim, “Well, people who are into social media aren’t the audience … Continue reading Social Media and B2B Marketing
Tag: Business
14 Best Practices for Long-Term Social Media Success
The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One … Continue reading 14 Best Practices for Long-Term Social Media Success
Is Content Marketing Worth the Effort?
We preach it every week. Attract the right kind of traffic by creating exceptional content. Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down. Then use smart copywriting and … Continue reading Is Content Marketing Worth the Effort?
The One Service Every Consultant Should Offer
Great stuff! "A participant of a recent webcast asked me if there is one service every consultant should offer. I didn't hesitate with my answer. Every practice, no matter how different, should offer clients a diagnostic assessment. You might refer to this service as a strategic review, a gap analysis, a business process evaluation, or … Continue reading The One Service Every Consultant Should Offer
Spirit of the Entrepreneur
Are you an entrepreneur? Want to be one? Then it's good to ponder this...What exactly is it that sets entrepreneurs apart from the rest? What is it that makes certain people believe in themselves enough to take the prospect of failure head-on and have the determination to come out on top? It takes a special … Continue reading Spirit of the Entrepreneur
Abe Lincoln meets MTV
via youtube.com I don't comment on politics often here, but here's a politician who gets YouTube! Ex-reality tv star cum DA Sean Duffy is a former client of mine who looks like he'll have a new zip code in January -- although he's no technologist himself, at least he understands the value of social media … Continue reading Abe Lincoln meets MTV
Stacking Wood
via chrisbrogan.com I love Chris Brogan! Here's an excerpt from his latest post: "STACKING WOOD: A LIST Blogging is stacking wood. More content means more readers, more search terms, more opportunities to sell. Email marketing is stacking wood. Reaching out to people with useful information that maintains your relationship lures in more sales. Connecting on … Continue reading Stacking Wood
Are you a Crooked Arrow?
via youtube.com One of my 'students' in the NWTC social media certification course is Ernie Stevens III. Take a moment to watch this video he put together on an upcoming film he's producing. What an amazing talent -- looks like the student is a master... 😀
Business blogging
Image via CrunchBaseThinking about a business blog? I think about it all the time..."Search Engine Land blogger Ciarán Norris says there is no right way to blog. He cites Forrester's recent policy decision to require its analysts to blog at Forrester.com, which seems like the wrong path to take but, given the recent exodus of … Continue reading Business blogging
How Many Impressions Does it Really Take?
via marketingsavant.com I came across a mention of this today and thought it appropriate to share. This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the … Continue reading How Many Impressions Does it Really Take?
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