Tag: Business Development

Small business and social media

Posted on by Todd Lohenry in Social Media, Thoughts

Just because you're a small business, doesn't mean you can't leverage social media -- in fact, it's quite the opposite... "Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at … Continue reading Small business and social media →

define:brand

Posted on by Todd Lohenry in Facebook, Social Media, Thoughts

I got this from Seth Godin who got it from the Google dictionary..."A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay … Continue reading define:brand →

Strategy vs. tactics in social media…

Posted on by Todd Lohenry in Social Media, Technology

Seth Godin on strategy vs. tactics... New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don't need as much approval and support to launch them. As a result, marketers are like kids at Rita's candy shoppe, gazing at all the pretty opportunities. Most … Continue reading Strategy vs. tactics in social media… →

Welcome to Google Sites

Posted on by Todd Lohenry in Technology

I didn't blog this morning because Google rolled out Google sites yesterday and I got caught up in creating an extranet for a client. Google Sites is an incredible addition to Google Apps for Domains and yes, it's free [again]..."Google Sites, a new offering from Google Apps, makes creating a team site as easy as … Continue reading Welcome to Google Sites →

Think social media ROI = zero?

Posted on by Todd Lohenry in Social Media, Thoughts

Think different!"Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when … Continue reading Think social media ROI = zero? →

Should lead generation ignore current customers?

Posted on by Todd Lohenry in Technology

"”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post.When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring … Continue reading Should lead generation ignore current customers? →

Salesforce.com Enticement Program: Migrate with Ease

Posted on by Todd Lohenry in Technology

Another sign of growing customer dissatisfaction with Salesforce.com... "Salesboom.com™ leading vendor of Software-as-a-Service CRM Software Solutions today announced the implementation of their Salesforce.com Enticement Program which is designed for displeased Salesforce.com customers who are looking to migrate to another CRM provider. Businesses who migrate to Salesboom.com On-Demand CRM Solutions receive a $5,000 check and a … Continue reading Salesforce.com Enticement Program: Migrate with Ease →

So You Want to Be a Blogging Star?

Posted on by Todd Lohenry in Blogging

"Mark Cuban, the owner of the Dallas Mavericks, has a full plate. Besides his basketball team, the busy billionaire also owns part of a media company, and serves as chairman of the TV channel HDNet. He recently competed for five weeks on “Dancing With the Stars” on ABC. How on earth does he find time … Continue reading So You Want to Be a Blogging Star? →