Image via CrunchBase If you’re responsible for your company’s newsletter ['or blog or any other outward facing communication' ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can … Continue reading Stop Phoning It In
Tag: Business Development
Marketing Progress Poll Results
via churchmarketingsucks.com With only 40 respondents, I don't know how solid this data is but I still find it interesting. You can follow the 'via' link above to go to the source to read the rest of the article. e1evation = "simply powerful social media"!
When Churches Keep Quiet: Is Silence Deafening Your Message?
Image via Wikipedia Churches and their communicators are always sending a message to their local communities. Our given message is to be the kingdom of God and gift of Jesus Christ. When this message is not clearly proclaimed by our verbal and non-verbal communication, our audience fills in the blanks. Our neighbors come to two … Continue reading When Churches Keep Quiet: Is Silence Deafening Your Message?
B2B Social Media And Lead Generation
Image via CrunchBase With a business blog, there are many different ways to get people to become a “lead” from a visitor. For example: including buttons in the sidebar to talk to a representative, or text links within content to whitepaper landing pages or to download content. HubSpot has found it successful to add calls … Continue reading B2B Social Media And Lead Generation
Big Talk. Small Acts.
Cover of Paranormal Activity If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the classic "quantity over quality" debate or you can look at it … Continue reading Big Talk. Small Acts.
The Birth of Product Evangelism
Image via CrunchBase Over the last decades, salespeople often used the power of personality, or the development of a relationship to build trust and heavily influence what a sales prospect would think of the product. In other words, the better a person was at the art of sales, the less the product they were selling … Continue reading The Birth of Product Evangelism
Four reasons your Executive Director should be on Twitter
Image via CrunchBase Executive leaders at nonprofits should put community engagement via social media as a top priority in their job descriptions. They need to get their hands dirty. But more often than not they don’t. A broken model? Usually, staffers do the “dirty work” with social media while management gets a debrief on ROI. … Continue reading Four reasons your Executive Director should be on Twitter
Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
According to a current headline on TechMeme, McDonalds saw a 33% increase in foot traffic to its stores when it ran a promotion during Foursquare Day earlier this year. At that time, the fast food chain offered users who checked into McDonald's a chance to win $5 and $10 gift cards. On the Econsultancy blog, … Continue reading Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
Why no one is reading your blog…
You want to throw a party and have lots of people show up. You want to have a successful blog but you want people to read it. It's a trick So here's the trick (and it really is a mental trick). You have to write a blog post like someone is reading it...even if no … Continue reading Why no one is reading your blog…
The brand called you
Image via WikipediaTom Peters wrote this article over 12 years ago, but it's truer now than it was then..."The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to … Continue reading The brand called you
Todd Lohenry LLC 