Thought Leadership – Page 3

I am NOT a website designer…

Posted on March 23, 2012 by Todd Lohenry in Blogging, Content Marketing, Facebook, Google+, Social Media, Thought Leadership, TODDx Talks

...as much as I am an internet mechanic who helps thinkers become thought leaders! Come and see what I mean...

Tools for thought leadership

Posted on March 22, 2012 by Todd Lohenry in Thought Leadership

I'm thinking about 'thought leadership' marketing and the tools that enable it...

Content marketing on $17 per year…

Posted on March 19, 2012 by Todd Lohenry in Content Marketing, Featured, Technology, Thought Leadership

imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform...

Be known

Posted on March 2, 2012 by Todd Lohenry in Thought Leadership

I had an interesting opportunity to sit on a panel of 'experts' yesterday and advise website development students on how they should develop a portfolio of their work and present it to prospective hiring authorities or clients. To be honest, I don't know how I got on the panel; the others were truly experts -- … Continue reading Be known →

How Not to Think About Thought Leadership (and How to Do It Right)

Posted on February 20, 2012 by Todd Lohenry in Content Marketing, Thought Leadership

Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But … Continue reading How Not to Think About Thought Leadership (and How to Do It Right) →

The importance of an editorial focus and calendar for your blog

Posted on February 17, 2012 by Todd Lohenry in Blogging, Content Marketing, Facebook, Google+, Social Media, Thought Leadership, Thoughts

An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog →

Content marketing for thought leadership in the construction industry

Posted on February 9, 2012 by Todd Lohenry in Blogging, Content Marketing, Social Media, Thought Leadership, Thoughts

I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?

Thoughts for a Monday morning…

Posted on February 6, 2012 by Todd Lohenry in Blogging, Content Marketing, Thought Leadership

This morning I had to travel 225 miles from Warrenville, IL to Algoma, WI at 5 in the morning. Needless to say it cut into my blogging time. I thought I'd use it as an opportunity to test SoundCloud for audio blogging. This was dictated to SoundCloud on my Google Nexus S while driving in … Continue reading Thoughts for a Monday morning… →

Twitter for content management and marketing

Posted on February 2, 2012 by Todd Lohenry in Content Marketing, Facebook, Infographics, Social Media, Thought Leadership, Thoughts

I summarize the top Twitter news every Thursday at this time...