Category: Thoughts

The importance of an editorial focus and calendar for your blog

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Google+, Social Media, Thought Leadership, Thoughts

An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog →

Content marketing for thought leadership in the construction industry

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thought Leadership, Thoughts

I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?

Trending topics in content marketing

Posted on by Todd Lohenry in Content Marketing, Thoughts, Trends

Later today, I'll be posting on some major changes that are happening in my business and on this site -- you'll want to be sure to check back later! In the meantime, every day I pull together the best of what I've read on one aspect of my focus. Mondays are all about content marketing … Continue reading Trending topics in content marketing →

97 Ideas for Building a Valuable Platform

Posted on by Todd Lohenry in Content Marketing, Social Media, Thought Leadership, Thoughts

Looking to sink your teeth into some good strategic thoughts for a Saturday? Chris Brogan’s got you covered… 2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be … Continue reading 97 Ideas for Building a Valuable Platform →

Getting Things Done [GTD] and content marketing

Posted on by Todd Lohenry in Content Marketing, Social Media, Thought Leadership, Thoughts, TODDx Talks

I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing →

How To Feed The Social Media Beast

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thoughts

More good thoughts from Heidi Cohen… Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do … Continue reading How To Feed The Social Media Beast →