When I tell my clients and students they need to ‘cogitate’ before planning and inbound marketing strategy, this is what I mean. Of course the folks at Moz put it much more eloquently: The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your … Continue reading Conducting Market Research Before Investing in Tactical Execution
Category: Thoughts
Tell Your Business Story, One Blog Post at a Time…
Mike Allton [one of my new favorite bloggers] writes: Since pre-historical times, people have been using the art of storytelling to communicate. Cavemen drew pictures on cave walls depicting great hunts and deeds. As language developed, oral tradition started, where people would tell and retell the same stories over and over again to communicate their history and … Continue reading Tell Your Business Story, One Blog Post at a Time…
Yes, I can help you with a website…
...but a website is only a small part of the transformational thought leadership process -- I can also help you determine what you should blog about and how! Here are a couple of examples of websites I've done for clients recently. Click image to enlarge... Related articles Entrepreneurs that Utilize their Online Reputation to Get … Continue reading Yes, I can help you with a website…
A problem with search…
When I'm not doing 'internet plumbing' -- website development and social media optimization -- I'm working on the problem of getting found in what Google calls the 'Zero Moment of Truth'. The big issue I'm trying to solve my clients and myself is "when people are searching for what I do will they find me"? … Continue reading A problem with search…
3+ tools and tactics for ‘Being Known’
In order to be found in the 'Zero Moment of Truth', there are two main activities you need to master; FINDING and SHARING...
Social Media: Where to Distribute B2B Content Marketing
Heidi Cohen shares this valuable tidbit...
Facebook thoughts, tactics and tools…
A few resources for my Facebook class today... http://storify.com/e1evation/facebook-thoughts-tactics-and-tools-7-24-2012
On Effective Business Development
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development
How to Be a Leader in an Age of Information Overload
I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most … Continue reading How to Be a Leader in an Age of Information Overload
On sharing…
The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0
Todd Lohenry LLC 