Category: Social Media

Do Not Build Your ‘Brand House’ On Rented Land…

Posted on by Todd Lohenry in Best practices, Social Media

Facebook, Google+ and other social networks are great tools, but in this week's edition of This Old Marketing with Joe Pulizzi and Robert Rose, they reference a 'readworthy' article that I'll be referencing from now on. Here's a sample: Quick: Name one successful publisher that built its brand on the back of a social platform? … Continue reading Do Not Build Your ‘Brand House’ On Rented Land… →

Looking ahead to 2014!

Posted on by Todd Lohenry in Best practices, Content Marketing, Google+

Looking ahead to 2014!? Is it too early to think about that already? Not if you're a content marketer! I mean think about it — most of your competition will spend the month of December partying like the Grasshopper in the classic fable. It's time to think now about being more intentional with your search … Continue reading Looking ahead to 2014! →

3 things you must do to get the most ‘bank’ for your Twitter ‘buck’…

Posted on by Todd Lohenry in Best practices, Content Marketing, Social Media

Sometimes, I think I post more about how much I love Twylah than the folks at Twylah do. Whether that's true or not, I'm a huge fan and the main reason why is Twylah is the only social networking tool I know of that actually adds Search Engine Optimization [SEO] to your domain simply by … Continue reading 3 things you must do to get the most ‘bank’ for your Twitter ‘buck’… →