It’s not easy being social

Image by tysongoodridge via FlickrBetter said "It's easy, but not simple". Jay Baer's got some great thoughts on adding social media to your mix..."Social media isn't inexpensive, it's different expensive. In the QA portion of recent speeches, I've frequently been asked this is great, but doesn't it seem like it will take a lot of … Continue reading It’s not easy being social

Social media isn’t a sprint, it’s a marathon.

One of the biggest mistakes I have seen in social media use is visualizing the process as a sprint. Individuals or organizations open up a million accounts, follow or connection (friend) request hundreds of people and only use their timeline to blast information about their company, deals, sales or events that YOU need to attend. … Continue reading Social media isn’t a sprint, it’s a marathon.

The answer is ‘both/and’

Cover via AmazonI'm always fond of saying that the answer is rarely either/or but both/and. Mitch Joel says the same thing here but in a slightly different way..."Digital Marketing is not the silver bullet. Digital Marketing is not the only marketing a brand should be doing. Branding works. Traditional mass media advertising words. Direct Marketing … Continue reading The answer is ‘both/and’