Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. Like … Continue reading Burson-Marsteller Fortune Global 100 Social Media Study
Category: Social Media
How the Fortune Global 100 is using social media
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Use Soluto To Improve Your Windows Boot Up Time
Does your Windows machine take a long time to boot up? (Insert snarky “switch to Linux” joke here). Well a company has developed a remedy to improve Windows boot time, and it is called Soluto. The way the application works is simple. It installs, then it asks you to reboot and then it watches your … Continue reading Use Soluto To Improve Your Windows Boot Up Time
The CMO’s Guide To The Social Media Landscape
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25 Free Must Download Design Programs
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26% of adults use social media to complain about brands, 23% to praise
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Which social media type are you?
I would say that social media success is gained by being all three. Observe, respond, engage. And the observation part comes first. Why, you ask? Well, Twitter is not a broadcast channel – it’s two-way conversation condensed into the most popular micro-blog on the planet. Imagine going to a party, jumping onto the nearest table … Continue reading Which social media type are you?
Top 10 Most Downloaded Business Applications
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Are you obeying the social media law of value?
Everyone who studies social media knows the importance of adding value. Social capital is earned by adding value to conversations and communities, and the lives of the people involved. But what we don’t usually think about is what happens when we don’t add value. We tend to ignore or forget the fact that value in … Continue reading Are you obeying the social media law of value?
Facebook Launches Revamped Analytics Tools
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