Burson-Marsteller Fortune Global 100 Social Media Study

Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. Like … Continue reading Burson-Marsteller Fortune Global 100 Social Media Study

Use Soluto To Improve Your Windows Boot Up Time

Does your Windows machine take a long time to boot up? (Insert snarky “switch to Linux” joke here). Well a company has developed a remedy to improve Windows boot time, and it is called Soluto. The way the application works is simple. It installs, then it asks you to reboot and then it watches your … Continue reading Use Soluto To Improve Your Windows Boot Up Time

Are you obeying the social media law of value?

Everyone who studies social media knows the importance of adding value. Social capital is earned by adding value to conversations and communities, and the lives of the people involved. But what we don’t usually think about is what happens when we don’t add value. We tend to ignore or forget the fact that value in … Continue reading Are you obeying the social media law of value?