Reblog this at your own legal risk

Bloggers rip, reuse and rehash text and media from the entrails of the Internet all the time, but the legality of doing so remain contentious. Legal questions aside, the major blogging platforms have come to facilitate the reproduction of content from other websites. Last week, WordPress, the top host of blogs, added a "reblog" feature. Clicking … Continue reading Reblog this at your own legal risk

How Political Campaigns Are Using Social Media for Real Results

Just as social media has opened a dialogue between businesses and consumers, its value is apparent to those in political office, whose work and very professional survival hinges on the needs and perceptions of their constituents.But when was the last time a local politician garnered the same social media buzz as a hip startup, or … Continue reading How Political Campaigns Are Using Social Media for Real Results

Five Questions To Make Your Social PR Program A Success

Social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries. Before you begin using any type of social media tools to communicate with people, you need a plan. You need a strategy. There are some basic questions you need … Continue reading Five Questions To Make Your Social PR Program A Success

5 Steps to Create an Integrated Social Content Ladder

Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.  Instead of a … Continue reading 5 Steps to Create an Integrated Social Content Ladder

Starbucks Used Social Media to Get One Million to Stores in One Day

Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit today and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.As we noticed, activity on social media sites like Twitter and Facebook became electric on the … Continue reading Starbucks Used Social Media to Get One Million to Stores in One Day

Why We All Hate Consultants (and Why It’s Okay)

When my company is stuck, I’m just as inclined to hire an outside advisor as other leaders are. But I hate it. Hiring a consultant means something needs to be fixed, or grown, or that I don’t know what to do next. I’m not talking about contractors whom I hire to do what I need … Continue reading Why We All Hate Consultants (and Why It’s Okay)