Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are … Continue reading Ben & Jerry’s Drops Email Marketing In Favor of Social Media
Category: Social Media
Coming Soon: Sign in to Multiple Google Accounts in the Same Browser
via mashable.com Posted via email from The e1evation facebook page
Five Reasons Professional Services Firms are Well-Suited to Social Media
Professional services firms are pioneers in content marketing. Consulting firms, law firms, accounting firms, engineering firms and architects: these are the professions that invented idea-based marketing. Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences. But they’ve been slow to embrace social media. According to a … Continue reading Five Reasons Professional Services Firms are Well-Suited to Social Media
Do you need to be an Extrovert to be in Social Media Marketing?
via pauldunay.com Posted via email from e1evation, llc
Toshiba reneges on promise of free laptops and TVs if Spain win World Cup
via engadget.com No way to perfume THIS pig with social media... Posted via email from e1evation, llc
One client to rule them all
I’m the first one to declare the desktop dead. I move from computer to computer, happily launching a few key tabs from a Google Site that I’ve created with my regular bookmarks. So whether I’m on a new netbook that some company sent me to test or I’m in a client’s office, I can quickly … Continue reading One client to rule them all
Facebook Pages vs. Facebook Groups
via blueglass.com This one is even better than my own post written last December -- I'd encourage you to read both! Follow the 'via' link to go to the source... Posted via email from e1evation, llc
Social Media is the Servant of Strategy Not the Master
Embracing social media should not mean organizational change, it should change the organization. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is … Continue reading Social Media is the Servant of Strategy Not the Master
Facebook Now Helping New Page Administrators Get Started
via allfacebook.com h/t Kelly Neuville of Envano. Follow the 'via' link to go to the source... Posted via email from e1evation, llc
Make the switch to Posterous [+ WordPress]
A couple of weeks ago, the brilliant guys at Posterous started an even more brilliant marketing campaign to tout the efficacy of their Posterous platform against other blogging tools. They culminated their campaign with a post on the 'Top 5 reasons to switch from WordPress to Posterous' by saying... "We’d be crazy to declare war … Continue reading Make the switch to Posterous [+ WordPress]
Todd Lohenry LLC 