Cover via Amazon Here's an interesting find from Mitch Joel... "About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there … Continue reading Ammunition for your social media arsenal
Category: Facebook
Ponder this 2/20/2010
Image via CrunchBaseHere are a couple of things to think about this weekend in the social media space..."Whom do we increasingly trust less? Us. It's a finding that strikes at the foundation of many a social-media marketing philosophy: Tapping into peer-to-peer networks is a way for marketers to tell authentic, credible stories to consumers whose … Continue reading Ponder this 2/20/2010
TGIM 2/8/2010
I love Mondays! I get to go back to work at my quiet office with a supercomputer and a fast internet connection! Can't wait... In the meantime, Lifehacker is rating the five best Podcast managers... "Podcasts offer a fantastic way to catch up news, listen to radio shows, and get great media delivered right to … Continue reading TGIM 2/8/2010
Tactic #9: Leverage the ‘homebases and outposts’ strategy
It has been awhile since I wrote about tactic #8; using branded mail... Today I'm going to talk about the third pillar of the e1evation system; promoting your online brand and reputation through the leveraging of homebases and outposts. Pillars 1 and 2 are 'finding your passion' and 'publishing'. Once you're publishing and you've found … Continue reading Tactic #9: Leverage the ‘homebases and outposts’ strategy
Slate vs. State
Jobs vs. Obama in the ultimate 'reality distortion field' knockdown. Who won? The results may surprise you... "Two events dominated discussion last week: the unveiling of Apple's iPad and President Obama's State of the Union address. Leading up to last Wednesday, many wondered if Apple's event would overshadow Obama's. On social media, that was certainly … Continue reading Slate vs. State
Facebook for business
...according to John Jantsch of Duct Tape Marketing... http://vimeo.com/moogaloop.swf?clip_id=8898075&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=&fullscreen=1Facebook for Business from John Jantsch on Vimeo.
Are location-based services overrated?
Image via CrunchBase Please consider this... "Despite the buzz around location-based services, I have been ambivalent, if not skeptical about the technology.As much as social media has encouraged people to share information, I have not been convinced there is the same amount of enthusiasm for broadcasting your location.There’s the issue of privacy, as well as … Continue reading Are location-based services overrated?
Websites and social media
Image via CrunchBaseI'm fond of saying "the answer is rarely either/or but frequently both/and". Mitch Joel talks about the roles and relationships of websites and social media and how the answer may be both/and..."There are two schools of thought when it comes to marketing brands online and the presence they need. 1. Build a website … Continue reading Websites and social media
Tactic #8: Use ‘branded’ email
I took a little time off from my 'tactics and tools' series -- no one's paying attention in December anyway, right? 😉 Now that everyone's waking up from the holidays it's time to get back on track with tactic #8 -- using 'branded' email. 'Branded' email? What's that? 'Branded' email is email that comes from … Continue reading Tactic #8: Use ‘branded’ email
Moms and smartphones…
They're not just for CEO's anymore..."Smartphones may have started as productivity tools for top executives, but they're quickly finding their way into the hands and purses of "power moms," a.k.a. the CEO of the household. As smartphones become easier to use and in many ways more useful, more women, including busy moms, are buying them … Continue reading Moms and smartphones…
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