Find Long Lost Friends on Facebook

Facebook is now an essential unifying force in many people’s social lives — it helps friends arrange events, wish each other “happy birthday,” solidify communities and social bonds, and share recent memories with images.All of that has been always possible by other, less convenient means, but Facebook helps us do one thing that’s unique to … Continue reading Find Long Lost Friends on Facebook

An army of likable objects: The new Facebook marketing strategy

Since the fan Page was introduced in 2007, marketers on Facebook have been clamoring for fans. Campaigns to drive fan acquisition have ranged from contests to virtual gifts, all in the name of gathering an audience to support future marketing efforts. StepChange, a leading developer of Facebook campaigns, says that once the brands they work … Continue reading An army of likable objects: The new Facebook marketing strategy

Facebook Adding Location Features This Month

Information has leaked that Facebook is set to roll out location-based features for users and brands as soon as this month. According to Advertising Age, users could see location options any day now.These features will include the ability to check in at various locations, including retail spots and restaurants. We’re unclear as to whether users … Continue reading Facebook Adding Location Features This Month

“Creating beats consuming”

Auren Hoffman has a great post on consuming vs. producing. He says..."We are meant to be both creators and consumers. Today, however, most people consume far more then they create. Part of the reason for this is because being both a consumer and a creator at the same time is very difficult, and because goods … Continue reading “Creating beats consuming”