Start Somewhere with Social Media

You've heard lots about it. Twitter and Facebook and you've gotta get on there, and something huge will happen, and, and... so then what? There's so much hype and so many people skipping a few steps in the middle of the explanations that understanding what to do gets pretty frustrating pretty quickly. Oh, and results … Continue reading Start Somewhere with Social Media

Easy Posting for Blogging Experts and First Timers Alike

I´m pleased to share with ThePRLawyer audience another amazing tool for public relations and marketing professionals called posterous.com. This website is designed for just about anyone to post music, videos, pictures and content on the Internet just by sending an email. There are options for first-time bloggers with simple instructions to get started and more … Continue reading Easy Posting for Blogging Experts and First Timers Alike

Evidence that Facebook Works as Marketing Tool

While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it? New research from Utpal Dholakia and Emily Durham of Rice University takes a look at this question. The study is featured in the March issue of the Harvard Business … Continue reading Evidence that Facebook Works as Marketing Tool