Social Media Productivity – 13 Tips to Maximize Your Time

It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable. Todd’s recommendation was to divide your social media participation time into thirds, with 1/3 … Continue reading Social Media Productivity – 13 Tips to Maximize Your Time

A Tale of Three Websites

Here's a case study -- unscientific as it may be -- about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ -- both stations serve … Continue reading A Tale of Three Websites

7+ Tools for Turning the Tide

I had the honor yesterday of team teaching a social media 'bootcamp' with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my 'practical, tactical' approach to social media implementation so he asked me to share it with the class... Me? … Continue reading 7+ Tools for Turning the Tide

Will blogging make your newsletter obsolete?

Things move so fast these days it’s possible to see perspectives change radically on an issue in a short period of time. For instance, as little as a year or so ago, the topic of how a nonprofit might use Facebook sparked a lot of debate and resistance. Do we really even need it? What’s … Continue reading Will blogging make your newsletter obsolete?

10 Reasons Not To Ignore Your Blog For Facebook

Image via CrunchBase Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog or … Continue reading 10 Reasons Not To Ignore Your Blog For Facebook

To Tweet or Not to Tweet: Expert Tips about Using Social Media

The tools being trumpeted as paving the new road to riches—Twitter, Facebook, YouTube, blogging—depend on fundamentals common to most good business plans: People buy things from companies they like, trust, remember or that provide them with value. All this is happening in a new way as social media transforms how people make connections and do … Continue reading To Tweet or Not to Tweet: Expert Tips about Using Social Media