Category: Best practices

Simply Powerful Marketing for Supply Houses and Trade Allies

Posted on by Todd Lohenry in Best practices, Curated Content, Google, Local Search, Sales, Search

Here's an old saying you might have heard: good, fast, and cheap – now pick any two! Supply Houses and Trade Allies can now have it all! It's easier than ever to get found when your customers are looking for electrical and HVAC solutions and the best tools cost nothing to start. You've seen a … Continue reading Simply Powerful Marketing for Supply Houses and Trade Allies →

The Step-By-Step Guide to Finding Your Niche and Target Market

Posted on by Todd Lohenry in Best practices, Curated Content, Curation

Here's a good lesson to share with my clients. If an article is good enough to share with one person, it's probably good enough to curate and add to your website. That way when you share the article, they'll have to come to your website first and it will be there to share with others … Continue reading The Step-By-Step Guide to Finding Your Niche and Target Market →

13 Reasons Why Linux Is Better Than Windows

Posted on by Todd Lohenry in Best practices, Curated Content, Linux, Productivity, Technology

The internet is full of articles like this: 13 Reasons Why Linux Is Better Than Windows and the older I get, the more those titles annoy me. I do think Linux is better in a lot of ways but I try not to talk about better but rather why it works for me. So here's … Continue reading 13 Reasons Why Linux Is Better Than Windows →

Local Search Engine Optimization

Posted on by Todd Lohenry in Best practices, Bright Ideas, Curated Content

This article was written by AI off the suggestion of a title. Amazing, no? Local SEO means optimizing your company website so that people living in its environment can find your business through search and related terms. Location factors such as business entries in Google My Business, local listings, data aggregator ratings and local customer … Continue reading Local Search Engine Optimization →

A Google Account; so much more than just Gmail

Posted on by Todd Lohenry in Best practices, Infographics, Technology

Whenver I begin to work with a new client, I immediately establish a Google Account that we both can share. Why? For practical starters, I don't want access to someone's Gmail account -- that's a whole lot of trust issue that I don't want to deal with. Second, the account gives us a place to … Continue reading A Google Account; so much more than just Gmail →