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14 Best Practices for Long-Term Social Media Success

Posted on by Todd Lohenry in Social Media, Thoughts

The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One … Continue reading 14 Best Practices for Long-Term Social Media Success →

Stuff I saved in ‘Reader’ on April 29, 2011

Posted on by Todd Lohenry in Blogging

Sprint, Google Voice tight integration is live (hands on)April 28, 2011 Create An Easy Informative Website Tour For Your Site In Minutes With AmberjackApril 28, 2011 5 Reasons You’re Consuming More Mobile ContentApril 28, 2011 Frito-Lay Sets Guinness Record for Facebook LikesApril 28, 2011 Google Survey: 39 Percent Of Smartphone Owners Use Their Devices In … Continue reading Stuff I saved in ‘Reader’ on April 29, 2011 →

Is Content Marketing Worth the Effort?

Posted on by Todd Lohenry in Blogging, Content Marketing, Featured

We preach it every week. Attract the right kind of traffic by creating exceptional content. Engage your audience so they know, like, and trust you. Let them know you’re the likable expert who’s going to give them the information (and eventually the products and services) that won’t let them down. Then use smart copywriting and … Continue reading Is Content Marketing Worth the Effort? →