Tools for Tuesday; Evernote [updated]

Here's another '5 Minute University' session. This time on one of my favorite tools, Evernote... Here's a bonus riff that I just added! Here's an outline of the topics... 1 Why Evernote? 1.1 Google Notebook replacement 1.2 Addresses the 'collection bucket' issue 1.3 Key features 1.3.1 Capture anything 1.3.2 Access anywhere 1.3.3 Find things fast … Continue reading Tools for Tuesday; Evernote [updated]

11 Ways to Use Content to Build Online Authority

HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you're not only a … Continue reading 11 Ways to Use Content to Build Online Authority

13 Ways Social Media Scares Marketers

Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social … Continue reading 13 Ways Social Media Scares Marketers