Lately, I have been pondering the price of free. Perhaps it was the revelation @ Mashable that my Google information is worth $5,000 per year to marketers that got me thinking, but for the time being if you decide to use these tools, at least be smart about how you do it… Online Privacy Tips [Infographic] … Continue reading Online Privacy Tips
Author: Todd Lohenry
A Who’s Who of Social Media
Not all social networks are created equal. Knowing which one to use in order to reach your target audience is critical. This infographic may be of some help… Visual Loop - A Who's Who of Social Media
Thoughts for a Monday morning…
This morning I had to travel 225 miles from Warrenville, IL to Algoma, WI at 5 in the morning. Needless to say it cut into my blogging time. I thought I'd use it as an opportunity to test SoundCloud for audio blogging. This was dictated to SoundCloud on my Google Nexus S while driving in … Continue reading Thoughts for a Monday morning…
Blogging and its role in content marketing
Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?
Content marketing and Search Engine Optimization [SEO] trends in my world
Content marketing -- posting relevant content to this blog -- is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I'm now focusing on doing Search Engine Optimization [SEO] 'on purpose' instead of by accident...
This week in LinkedIn @ e1evation
LinkedIn has been the 'red headed step child' i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?
Protected: Content management and marketing for thought leadership; the book
There is no excerpt because this is a protected post.
Twitter for content management and marketing
I summarize the top Twitter news every Thursday at this time...
Google trends for 2/1/2012
Google, Gmail, Google Reader, and now Google+ are all a vital part of a content management and marketing for thought leadership system. I use Gmail and Google Reader for content management and Google+ for content marketing. Gmail, and it's business version Google Apps for Business, are critical for managing what I call 'just in time' … Continue reading Google trends for 2/1/2012
Trending topics in Facebook and social media for this week
Love it? Hate it? Facebook must be part of a complete social media tool kit. I originally started using Facebook five or six years ago to start keeping tabs on my high school boys -- now I teach Facebook for Business as part of my social media certification class. I have to admit that while … Continue reading Trending topics in Facebook and social media for this week