Author: Todd Lohenry

Ad-ology's "Media Influence on Consumer Choice: Banking" survey found that around 20% of U.S. consumers between the ages of 18 and 24 were influenced by online video when it came to choosing a bank. However, over a third were influenced primarily by social media such as social networking sites, blogs and online reviews. "Reaching young … Continue reading Social media influences young consumers’ choice of bank →

Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the … Continue reading 5 Ways Banks Are Using Social Media →

While our organizations are very different, we did agree on one key point. Social media should be an extension of, and not separate from, your overall web strategy. Let's face it, bank web sites can be somewhat boring with product descriptions and (lots) of regulatory disclosures. Our goal has been to connect with customers and … Continue reading Banking on Social Media: A Social Media discussion from Net.Finance →

For someone who has been famously wary of the web — to the point where he called Twitter a “tool of terror” — Venezuelan President Hugo Chavez is becoming quite the social media maven. That’s right, in addition to (surprisingly) getting hip to Twitter, Chavez now has his very own blog.Before you go adding the … Continue reading Hugo Chavez Has a New Title: Blogger →