Social media is not a silver bullet

I believe that alignment with the overall marketing strategy of the business is crucial, social media doesn’t stand on its own for many companies.  It is very important but the company can’t rest everything on the modern tools of the day.  Most businesses today who are looking at or implementing social media are not dumping … Continue reading Social media is not a silver bullet

21 Apps That Can Make You More Effective

Once again, Google tops our list with a host of tools to get you from nine to five (and beyond). By now, we are all familiar with Google Docs for collaborating on documents; Google Calendar for sharing schedules and setting reminders and tasks; Google Reader for ushering updated content from your favorite sites directly into … Continue reading 21 Apps That Can Make You More Effective

How to Use Niche Social Networks to Spread Your Message

For a nonprofit organization, finding passionate people who are receptive to your message is the difference between getting your message heard and having it fall on deaf ears. Niche networks are smaller, more specific networks that can provide you with targeted, passionate audiences ready and waiting to hear what you have to say. Whether you're … Continue reading How to Use Niche Social Networks to Spread Your Message

What Your Facebook Page is Worth…To Vitrue

Social media people love them some grading tools--you know, the kind that show you what your Twinfluence or Twitter grade are, or how popular your blog is, or even how good your Foursquare "mojo" is. So naturally they're all going crazy for Vitrue's "Social Page Evaluator" which allegedly reveals how much a Facebook page is … Continue reading What Your Facebook Page is Worth…To Vitrue