How Businesses Are Unleashing Their Employees’ Social Media Potential

Image via CrunchBase We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand … Continue reading How Businesses Are Unleashing Their Employees’ Social Media Potential

Does the internet make you happy?

Apparently so say the Brits... "There are those who believe that too much time spent on the Internet makes people less social and causes them to lose touch with the real world, but a new British study released today found that access to the Internet and the web, and especially to social networks such as … Continue reading Does the internet make you happy?

Are Twitter followers better than Facebook fans?

"Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, … Continue reading Are Twitter followers better than Facebook fans?

How do I promote myself on the internet…

...without looking like I'm a shameless self promoter? Consider this... "Recently, we received the following netiquette question from a relatively self-aware reader:how do I get my music blog out there (as it is fairly new) and make it accessible to my friends without looking like the pretentious f*** I really am and trying to make … Continue reading How do I promote myself on the internet…

The Top 3 Tools for Thought Leaders

Here's a sneak preview of a presentation I'm giving tomorrow as part of a panel discussion at the Business Assistance Center at NWTC. It will be a lot to cram into to 10 minutes... Top 3 Tools for Thought Leadershttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=top3-100922140731-phpapp01&rel=0&stripped_title=top-3-tools-for&userName=toddlohenryView more presentations from e1evation, llc. Questions? Feedback?

Big Talk. Small Acts.

Cover of Paranormal Activity If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the classic "quantity over quality" debate or you can look at it … Continue reading Big Talk. Small Acts.

The Birth of Product Evangelism

Image via CrunchBase Over the last decades, salespeople often used the power of personality, or the development of a relationship to build trust and heavily influence what a sales prospect would think of the product. In other words, the better a person was at the art of sales, the less the product they were selling … Continue reading The Birth of Product Evangelism