The Future Of Blogging Might Surprise You

It's [blogging] a profound shift in how we write, read, contribute and distribute the published word. Blogs are no longer the black sheep of publishing. They have quickly become as important as the printed word. "The New York Times operates at least 50 public-facing blogs," the Blogosphere report says. "These blogs are intertwined with the … Continue reading The Future Of Blogging Might Surprise You

B2B Social Media And Lead Generation

Image via CrunchBase With a business blog, there are many different ways to get people to become a “lead” from a visitor.  For example: including buttons in the sidebar to talk to a representative, or text links within content to whitepaper landing pages or to download content.  HubSpot has found it successful to add calls … Continue reading B2B Social Media And Lead Generation

Are these Mindsets Holding You Back from Achieving Blogging Success?

This is a question I’m asked a fair bit on panels or in interviews, and it’s one that I suspect the people asking the question would like a technical answer to. The reality is that the biggest mistakes I see bloggers making are usually things that are going on in their minds, rather than on … Continue reading Are these Mindsets Holding You Back from Achieving Blogging Success?