Jobs vs. Obama in the ultimate 'reality distortion field' knockdown. Who won? The results may surprise you... "Two events dominated discussion last week: the unveiling of Apple's iPad and President Obama's State of the Union address. Leading up to last Wednesday, many wondered if Apple's event would overshadow Obama's. On social media, that was certainly … Continue reading Slate vs. State
Tag: YouTube
Thoughts on ROI and social media
Image via CrunchBase A prospective client asked me this yesterday: "I read through it [referring to this post] and was looking for how it translates into measurable business benefits such as client satisfaction, increased inside sales, increased referrals, etc – can you point me to any of these indicators with regard to this AGCO initiative?" … Continue reading Thoughts on ROI and social media
Websites and social media
Image via CrunchBaseI'm fond of saying "the answer is rarely either/or but frequently both/and". Mitch Joel talks about the roles and relationships of websites and social media and how the answer may be both/and..."There are two schools of thought when it comes to marketing brands online and the presence they need. 1. Build a website … Continue reading Websites and social media
Hmmm. I think I may need to rethink Posterous…
I've been a fan of tumblr for a long time, but the fact that Guy Kawasaki chose Posterous for his 'Holy Kaw' blog got me thinking and testing this morning. My jury's still out, but I'm curious. Here's a video tour from the 'digitalchiropractor' on YouTube -- forget the doctor content and follow along. I … Continue reading Hmmm. I think I may need to rethink Posterous…
Tactic #4: Use an external blog editor
Last week I covered tactic #3 in the tactics and tools series: blogging. Assuming that all my clients and readers went out and immediately launched a new blog by now you're thinking to yourself 'there's got to be an easier way'. That easier way is to use a blog editor. Not just any blog editor; … Continue reading Tactic #4: Use an external blog editor