How To Create Link Bait Content

Image by Somewhat Frank via Flickr Throughout my blogging career, I’ve worked hard on my writing style. I’ve improved over time, and I’m at a point now where I believe I have perfected my ability to write link bait articles. A link bait article is an article that makes many readers want to reference it … Continue reading How To Create Link Bait Content

6 Ways to Optimize Your Blog for Search Engines

Image via Wikipedia In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you … Continue reading 6 Ways to Optimize Your Blog for Search Engines

5 Ways to Make Your Blog Posts Outstanding

Image via Wikipedia Are your blog posts just “okay”? Want to make them great? If so, keep reading. A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job … Continue reading 5 Ways to Make Your Blog Posts Outstanding

Answered: 10 Questions About Website Redesign

Image by mikevolpe.com via CrunchBase Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted … Continue reading Answered: 10 Questions About Website Redesign

Google Living Stories

Image by wallyg via Flickr Google is like the Lucy van Pelt of media. She is quoted as saying "I'm torn between the desire to create and the desire to destroy."... "Today, a new Google project popped up in Google Labs (Google Labs) that is a unique extension of this effort. It’s called Living Stories, … Continue reading Google Living Stories

There is no ‘easy button’…

Image by spackletoe via Flickr...for social media, but there are some good, fast, and cheap tools that are simple to use and support the social media lifestyle. Unfortunately, most companies are taking a different approach. My good friend Dana VanDen Heuvel scratches his head here..."I was in a meeting recently where I witnessed a demonstration … Continue reading There is no ‘easy button’…