Conducting Market Research Before Investing in Tactical Execution

When I tell my clients and students they need to ‘cogitate’ before planning and inbound marketing strategy, this is what I mean. Of course the folks at Moz put it much more eloquently: The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your … Continue reading Conducting Market Research Before Investing in Tactical Execution

Positioning Your Business for the Future of SEO

Ron Garrett writes:Keeping up with the rapidly changing pace of SEO best-practices can sometimes be as difficult as juggling flaming batons while reciting the alphabet backwards. As an agency or business owner, you need a checklist to help make sure you're staying competitive, focusing on the right tactics, and building your business in the right … Continue reading Positioning Your Business for the Future of SEO

A curation workflow…

...that works hard for you! From time to time, the clouds part and I realize that someone else may benefit from an approach that I'm taking. I put together some thoughts on tools and tactics in the screencast above. Here's the Pearltree: http://cdn.pearltrees.com/s/embed/getApp Related articles Social curation is much more than just a market(gigaom.com) The … Continue reading A curation workflow…

How to easily include images in your posts…

I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts…

Twitter trends this week @e1evation

I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ strategy of follow everyone is tragically flawed…