Tag: Seth Godin

Everyone’s an expert

Posted on by Todd Lohenry in Blogging, Social Media

This is the start of a new series on how to use "good, fast, and cheap" social media technology to become a thought leader on the internet. The first step to becoming at thought leader is to realize you are an expert -- no one gets to this point in their life without being great … Continue reading Everyone’s an expert →

Personal Digital Coaching

Posted on by Todd Lohenry in Blogging, Technology

...could be just the help you're looking for! Over 18 months ago, Seth Godin wrote this on his blog: "Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority … Continue reading Personal Digital Coaching →

define:brand

Posted on by Todd Lohenry in Facebook, Social Media, Thoughts

I got this from Seth Godin who got it from the Google dictionary..."A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay … Continue reading define:brand →

Strategy vs. tactics in social media…

Posted on by Todd Lohenry in Social Media, Technology

Seth Godin on strategy vs. tactics... New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don't need as much approval and support to launch them. As a result, marketers are like kids at Rita's candy shoppe, gazing at all the pretty opportunities. Most … Continue reading Strategy vs. tactics in social media… →

Tactic #1: Master Firefox!

Posted on by Todd Lohenry in Blogging, Featured, Social Media, Technology

Image via CrunchBase First, what's this nonsense about 'Tightening your Tribe'? Well, it's a reference to Seth Godin's social media masterpiece 'Tribes'. As I read the book, I really enjoyed the strategic discussion but found any reference to practical, tactical tools was missing. I therefore decided to create a series of posts on tools that … Continue reading Tactic #1: Master Firefox! →