I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot -- one of the best social media sites on the internet -- with a great blog post about websites and blogs and … Continue reading What a blog adds to your business…
Tag: Search engine optimization
Why should companies blog?
Isn't blogging for 40 year old political malcontents living in their parent's basement? Not at all. Smart companies are using blogging as the glue to bring their internet content together and drive their social media outposts. Late last year, I wrote... "Here’s the real payback, however, and the real reason why these corporations do it: … Continue reading Why should companies blog?
Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers
via blog.hubspot.com. If you're concerned about Search Engine Optimization [SEO], you'll want to follow the 'via' link to drill down on these findings from HubSpot... Related articles Starting a Niche Site: Best Blog Sites (theworkathomewife.com) Five Easy Ways to Boost SEO (socialmediatoday.com) Getting started with SEO (e1evation.com)
How To Create Link Bait Content
Image by Somewhat Frank via Flickr Throughout my blogging career, I’ve worked hard on my writing style. I’ve improved over time, and I’m at a point now where I believe I have perfected my ability to write link bait articles. A link bait article is an article that makes many readers want to reference it … Continue reading How To Create Link Bait Content
6 Easy Ways to Get More Visitors to Your Blog
Image via CrunchBase A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that content … Continue reading 6 Easy Ways to Get More Visitors to Your Blog
How To Provide Attribution in the Blogging World
Image by Old Shoe Woman via Flickr Though the Internet has no set guidelines for how to provide attribution, one rule is clear: Links are the currency of the Web. If you use someone else’s content, whether licensed directly or through fair use, it is important to be sure to provide a clickable link to … Continue reading How To Provide Attribution in the Blogging World
6 Ways to Optimize Your Blog for Search Engines
Image via Wikipedia In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you … Continue reading 6 Ways to Optimize Your Blog for Search Engines
5 Tips to Kick Start Your Link Building via Social Media Monitoring
Image via CrunchBase Lately there's been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity … Continue reading 5 Tips to Kick Start Your Link Building via Social Media Monitoring
Blogging is the answer. Now, what is the question?
My business website is one of the most visited sites in Wisconsin, outranking websites with much bigger brands, more popular products, and bigger marketing staffs. How do I do it all by myself? The short answer is that I blog. The longer answer is that I have a documented workflow that anyone can use to … Continue reading Blogging is the answer. Now, what is the question?
“What the hell am I supposed to write about?”
Image via WikipediaI'm a huge fan of blogging for small businesses -- after all, it has worked so well for me! This question invariably comes up sooner or later..."What the hell am I supposed to write about, I own a {insert your small business here}? Really, who cares about your flower shop, bike shop, auto … Continue reading “What the hell am I supposed to write about?”
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