What is TBO you ask? Why 'total beauty makeover' of course!
Tag: Search engine optimization
A Primer for Blogging; thoughts on 3,000 posts…
Just in time for this ‘milestone’ post, Chris Brogan provided this handy list that I’ll use as a preamble to what it is that I already wanted to share with you… If you would like to get further into blogging, here is a brief primer: Get a blog. (Easy: tumblr.com, wordpress.com, blogger.com. Better: host your … Continue reading A Primer for Blogging; thoughts on 3,000 posts…
Is Blogging Dead or Are Companies Not Trying Hard Enough?
In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks… When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at … Continue reading Is Blogging Dead or Are Companies Not Trying Hard Enough?
On sharing…
The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0
Paper.li and Twylah: two great Twitter tools I use to promote my tweets
In previous posts I've talked quite a bit about how Twitter has become much more important in my 'thought leadership' marketing workflow. I would be remiss if I didn't take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I'm sure I saw Paper.li pop up over a year ago -- Guy Kawaskaki was the first person I saw using it well. Twylah is a different story -- I stumbled across Nilofer Merchant's Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you're looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you'll decide like I did that Twylah is the tool for you. Here's a little riff I did for you outlining the reasons why...
Blogging and its role in content marketing
Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?
Content marketing and Search Engine Optimization [SEO] trends in my world
Content marketing -- posting relevant content to this blog -- is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I'm now focusing on doing Search Engine Optimization [SEO] 'on purpose' instead of by accident...
My week in review for 1/28/2012
The things I think I learned this week...
10 Steps to Beginner Brand Building
Francine Hardaway of Stealthmode Partners has some good thoughts about brand building for beginners here… So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a geek, and you’re not with a big corporation … Continue reading 10 Steps to Beginner Brand Building
The Power of WordPress
WordPress. Where would I be without it? Most likely living a life of quiet obscurity in Algoma, WI. Thanks to WordPress, however, I have a global platform and people can find me in Google. Does it work? You're reading this, aren't you?
Todd Lohenry LLC 