CloudBook Product Diary

I have great hopes for this product, but the experience of this reviewer is not so hot... "Everex's CloudBook aims to one-up the Asus Eee PC with a larger hard drive and a flashy new operating system.  Along with our review of the CloudBook, we're taking a closer look by using this new UMPC to … Continue reading CloudBook Product Diary

Social Media and B2B Marketing

Social media is a tool that, on the surface, appears to only have use in certain areas- such as simple interpersonal relationships or business-to-consumer marketing.  However, experienced users recognize the benefits of social media in establishing and maintaining business-to-business marketing.  Those in marketing may claim, “Well, people who are into social media aren’t the audience … Continue reading Social Media and B2B Marketing

14 Best Practices for Long-Term Social Media Success

The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One … Continue reading 14 Best Practices for Long-Term Social Media Success

The Working Inbox

"Today, I was firing off a couple of emails when I noticed that the message count in the top corner said, “483 Messages”! I decided enough was enough and began doing some more research into managing my inbox. I checked up on lifehacker.com, 43folders.com, and a few others to see what was going on. One … Continue reading The Working Inbox

Abe Lincoln meets MTV

via youtube.com I don't comment on politics often here, but here's a politician who gets YouTube! Ex-reality tv star cum DA Sean Duffy is a former client of mine who looks like he'll have a new zip code in January -- although he's no technologist himself, at least he understands the value of social media … Continue reading Abe Lincoln meets MTV

How Many Impressions Does it Really Take?

via marketingsavant.com I came across a mention of this today and thought it appropriate to share.  This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the … Continue reading How Many Impressions Does it Really Take?

Transform Your Website Into a Sales Powerhouse

"There's never been a better time to take advantage of the expansive opportunities for online business development and growth that the internet affords. According to a Juniper Research study, the number of U.S. internet shoppers will grow at an average rate of 12 percent per year through 2010, resulting in more than $144 billion in … Continue reading Transform Your Website Into a Sales Powerhouse

I’m working on a presentation…

...on the Top 10 Tactics and Tools for Social Media. Here's my mindmap. What's missing? You can grab the map and move it around or make it full screen if that helps by using the menu bar at the bottom of the map... http://www.mindmeister.com/maps/public_map_shell/30396771?width=500&height=400&zoom=1

The blogging three step…

...according to John Jantsch...One of the most common questions I receive is “how do I get started blogging?” Some might find it a bit odd that I suggest a three step approach and the first two steps don’t have much to do with directly working on your own blog. No, I think you get started … Continue reading The blogging three step…

Can social media help me with my marketing issues?

Aliza Sherman has a great post over at Web Worker Daily... "How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a … Continue reading Can social media help me with my marketing issues?