What I’d Like to See From Location Based Marketing Services

via dannybrown.me "Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world … Continue reading What I’d Like to See From Location Based Marketing Services

Why should I care about Foursquare?

Because Forrester has some interesting data to support it... "While only 4 percent of US online adults have ever used a location-based service, like popular check in app Foursquare, data from research firm Forrester shows that young adult males with college degrees appear to be the main user group. In addition to being the main … Continue reading Why should I care about Foursquare?

An Awesome Comparison Guide for Creating Location-Based Deals

Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal. With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking … Continue reading An Awesome Comparison Guide for Creating Location-Based Deals

Q&A: Why More Small Businesses Will Use Location-Based Services in 2011

In 2010, businesses learned location-based services could help them build and retain foot traffic, potentially increasing sales through what amounts to free advertising. Foursquare, Yelp and Gowalla led the push and Twitter and Facebook soon followed suit, adding features for users to reveal their whereabouts in exchange for deals or notoriety. This year, more of … Continue reading Q&A: Why More Small Businesses Will Use Location-Based Services in 2011

Stuff I saved in ‘Reader’ on January 18, 2011

An Argument Against Using Two Spaces Between SentencesJanuary 18, 2011 Top 20 Free Apps for Your New iPadJanuary 17, 2011 QR Codes Bridging the Gap between Off and Online Media for the ‘Mobile’ ConsumerJanuary 16, 2011 This Week’s Headlines on Inside Social GamesJanuary 16, 2011 WTF! Facebook Sharing Your Address And Phone NumberJanuary 16, 2011 … Continue reading Stuff I saved in ‘Reader’ on January 18, 2011

Using Social Media to Drive Offline Behavior

via ducttapemarketing.com John Jantsch says... "I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers. For this episode of Local Color I met Scotty Wise an Indiana restaurateur … Continue reading Using Social Media to Drive Offline Behavior

On being fascinating

Image via CrunchBase Are you fascinating? I sure am and Google Reader is the reason why -- well, one of them anyway! "The primary goal of your social media activities—whether for your personal brand or your organization’s brand—is to establish yourself as a fascinating subject-matter expert. The only exception to this is if you are … Continue reading On being fascinating

Stuff I saved in ‘Reader’ on December 30, 2010

What Apps & Tools Do You Use to Keep Your New Year’s Resolutions? [OPEN THREAD]December 29, 2010 HOW TO: Launch a Successful Twitter ContestDecember 29, 2010 Top 10 Blogs for Writers 2010December 28, 2010 HOW TO: Customize the New Facebook ProfileDecember 28, 2010 How to Force Your Android Phone to Check for a System Update … Continue reading Stuff I saved in ‘Reader’ on December 30, 2010

Stuff I saved in ‘Reader’ on December 27, 2010

10 Ways to Get More SEO ClientsNovember 29, 2010 More Products DownsizedDecember 26, 2010 THE TRUTH ABOUT TWITTER: Half Of Twitter Users Never Listen To A Word Anyone Else SaysDecember 12, 2010 Customer service is the new marketingDecember 13, 2010 The Top 40 iPhone Apps of 2010December 26, 2010 Congress Will Allow the Use of … Continue reading Stuff I saved in ‘Reader’ on December 27, 2010