5 Reasons You Need A Social Media Manager

Image by fredcavazza via Flickr Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don't know how, where, when, or why they should jump on the bandwagon themselves.  They notice their colleagues, peers, friends, children … Continue reading 5 Reasons You Need A Social Media Manager

Reflecting on 2010 – The Year the Customer Became King

Image via Wikipedia “I came. I saw. I conquered.” Were Julius Caesar a B2B online marketer in 2010, his words may have more appropriately been: “I created. I shared. I conversed.” Even five years ago, the concept of engaging the customer in dialogue, let alone allowing the customer to drive the conversation, would have been … Continue reading Reflecting on 2010 – The Year the Customer Became King

7+ Tools for Turning the Tide

I had the honor yesterday of team teaching a social media 'bootcamp' with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my 'practical, tactical' approach to social media implementation so he asked me to share it with the class... Me? … Continue reading 7+ Tools for Turning the Tide

Turn Your Expertise Into Dollars Online

Image via Wikipedia Small business owners possess a wealth of knowledge about their industry or sector, and when they share this knowledge with Internet () searchers, it lends credibility to their business and attracts new customers. Blogging is a key medium for sharing your expertise. The most recent Merchant Confidence Index, a survey of 10,000 … Continue reading Turn Your Expertise Into Dollars Online

What companies need to ask when hiring a social-media consultant

Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re … Continue reading What companies need to ask when hiring a social-media consultant

Social Media Marketing Bootcamp – Green Bay, December 3

I'm really excited that Dana VanDen Heuvel of MarketingSavant has asked me to join him in team teaching this Social Media Marketing Bootcamp in December. Dana's brilliant when it comes to social media strategy and I'm not so bad at practical, tactical social media tools... Nearly every local business can benefit from social media in … Continue reading Social Media Marketing Bootcamp – Green Bay, December 3

6 Easy Ways to Get More Visitors to Your Blog

Image via CrunchBase A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that content … Continue reading 6 Easy Ways to Get More Visitors to Your Blog

From Side Project to Sustainable Business Using Social Media

Image via CrunchBase Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid … Continue reading From Side Project to Sustainable Business Using Social Media

Answered: 10 Questions About Website Redesign

Image by mikevolpe.com via CrunchBase Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted … Continue reading Answered: 10 Questions About Website Redesign