Tag: Google

Content Marketing vs. Social Media Marketing: What’s the Difference?

Posted on by Todd Lohenry in Content Marketing

Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference? →

The importance of an editorial focus and calendar for your blog

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Google+, Social Media, Thought Leadership, Thoughts

An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog →

Getting Things Done [GTD] in Gmail with Google Tasks

Posted on by Todd Lohenry in Social Media

I haven't done a screencast for awhile, so here's a quick riff on Getting Things Done [GTD] in Gmail with Google Tasks... Effectively managing email is fundamental. So many people are at the mercy of their inboxes! Ethan Waldman had a great post this morning over at The Minimalists that got me thinking about my … Continue reading Getting Things Done [GTD] in Gmail with Google Tasks →

Blogging and content marketing trends for this week @ e1evation

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Social Media

Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I've been dragging my butt around all day. This blog is fueled by coffee and now that I've had a good cup, life can start [at 3:27PM]! Here's my bias; blogging … Continue reading Blogging and content marketing trends for this week @ e1evation →

LinkedIn trends for this week @e1evation

Posted on by Todd Lohenry in Facebook, Social Media

LinkedIn may not be as sexy as Facebook, Google+ or Twitter right now, but social media trends indicate that it is rebounding and becoming a powerful player in its own right. Again... Here in Northeast Wisconsin where I live, LinkedIn is actually stronger than any of the aforementioned social media networking tools. Is that the … Continue reading LinkedIn trends for this week @e1evation →

Twitter trends this week @e1evation

Posted on by Todd Lohenry in Content Marketing, Facebook, Social Media, TODDx Talks, Trends

I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ strategy of follow everyone is tragically flawed…

This week in Google @e1evation

Posted on by Todd Lohenry in Google+, Social Media

By now, most people have heard that the Google motto is 'don't be evil'. Current trends in social media indicate that many are wondering whether or not Google has forgotten that mantra and took a left turn somewhere in 2011. Even I, the Google fan boy that I am, must admit that some of Google's recent changes -- like the ones made to Google Reader on November 1, 2011 -- have left a sour taste in my mouth...

Online Privacy Tips

Posted on by Todd Lohenry in Facebook, Infographics

Lately, I have been pondering the price of free. Perhaps it was the revelation @ Mashable that my Google information is worth $5,000 per year to marketers that got me thinking, but for the time being if you decide to use these tools, at least be smart about how you do it… Online Privacy Tips [Infographic] … Continue reading Online Privacy Tips →