The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0
Tag: Google
10 Great Ideas for Valuable Curated Content
Some of my 'greatest hits' on the topic of curation for content marketing...
A day in the life of the internet
All the stuff that happens in a single day in one big fat infographic...
Using Google Reader, Feedly and Twylah together to read and curate news
As I was eating lunch and reading the news in Feedly, the thought occured to me that I should share this with you!
The Opportunity for Business
Chris Brogan starts the week with a very zen-like perspective on social media… A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept … Continue reading The Opportunity for Business
Tools for thought leadership
I'm thinking about 'thought leadership' marketing and the tools that enable it...
How to be an ‘Inbox Hero’ with Gmail
Last Wednesday we began a series of 'lunch and learn' presentations at The Docking Station in Green Bay, WI and I am pleased to share it [almost] in its entirety below. This is the first in a series of ongoing presentations on the topic of thought leadership marketing which will be published in a book … Continue reading How to be an ‘Inbox Hero’ with Gmail
Master your Gmail!
If Gmail is so easy, why do people still have hundreds -- thousands -- of unread emails in their inboxes? In part it's because technology without good thinking and tactics means nothing... I teach my students that email should be for 'just in time' information -- information that affects relationships and revenue. Everything else belongs … Continue reading Master your Gmail!
Be known
I had an interesting opportunity to sit on a panel of 'experts' yesterday and advise website development students on how they should develop a portfolio of their work and present it to prospective hiring authorities or clients. To be honest, I don't know how I got on the panel; the others were truly experts -- … Continue reading Be known
Paper.li and Twylah: two great Twitter tools I use to promote my tweets
In previous posts I've talked quite a bit about how Twitter has become much more important in my 'thought leadership' marketing workflow. I would be remiss if I didn't take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I'm sure I saw Paper.li pop up over a year ago -- Guy Kawaskaki was the first person I saw using it well. Twylah is a different story -- I stumbled across Nilofer Merchant's Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you're looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you'll decide like I did that Twylah is the tool for you. Here's a little riff I did for you outlining the reasons why...
Todd Lohenry LLC 