An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85 percent believe these companies also should be interacting with consumers through social media, according to research from Cone, writes MarketingCharts. The 2008 Cone Business in Social Media Study also reveals the depth and breadth of social media interaction … Continue reading Americans Expect Companies to Have Social Media Presence
Tag: Facebook
Germany Sues Facebook For Violating Users’ Privacy
It looks like Apple isn't the only company Germany is looking to pick a bone with regarding user privacy. A German data protection official has prepared legal proceedings against social networking giant Facebook, which has had a history of privacy related problems in the past. The data protection official, Johannes Caspar, who works in the Hamburg branch, has … Continue reading Germany Sues Facebook For Violating Users’ Privacy
How Effective is Advertising on Facebook – Some Numbers
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It Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap their heads around. If you love the TV show Mad Men (and who, in their … Continue reading It Is What It Is And It Does What It Does
Mapping the Facebook economy
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Six Steps For Dealing With Detractors
Dealing with detractors is perhaps one of the biggest pain points for companies just starting and even well entrenched in social media marketing. “What if someone says something bad about our company?” is often asked by brand managers, executives and more when opening their websites or even Facebook pages to conversations and interactions with consumers. … Continue reading Six Steps For Dealing With Detractors
Top World Cup players on Facebook
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Facebook’s top 50 branded fan pages of 2010
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Study: Facebook Profile Ads Are More Effective Than Homepage Ads
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Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge
At the end of 2009, we ranked the Top 50 Branded Facebook Pages for the first time, ignoring all the music and celebrity pages and ranking the largest brand-run Facebook pages. Today, exactly 6 months later, we rank them again. This time, we're able to see who is growing, who is slipping, and just how … Continue reading Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge
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