Tag: Facebook

Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are … Continue reading Ben & Jerry’s Drops Email Marketing In Favor of Social Media →

Embracing social media should not mean organizational change, it should change the organization. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is … Continue reading Social Media is the Servant of Strategy Not the Master →