Fish where the fish are

Reasons your organization can’t afford not to measure its Facebook presence: 500. Million.There are over 500 million people on Facebook. They’re connecting with friends, sharing information, even segmenting themselves into like-minded groups. It's a gold mine of measurable, actionable information. It's where users spend their time online.Social media, and especially Facebook is where users spend … Continue reading Fish where the fish are

Stop Phoning It In

Image via CrunchBase If you’re responsible for your company’s newsletter ['or blog or any other outward facing communication' ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can … Continue reading Stop Phoning It In