How to be an ‘Inbox Hero’ with Gmail

Last Wednesday we began a series of 'lunch and learn' presentations at The Docking Station in Green Bay, WI and I am pleased to share it [almost] in its entirety below. This is the first in a series of ongoing presentations on the topic of thought leadership marketing which will be published in a book … Continue reading How to be an ‘Inbox Hero’ with Gmail

Master your Gmail!

If Gmail is so easy, why do people still have hundreds -- thousands -- of unread emails in their inboxes? In part it's because technology without good thinking and tactics means nothing... I teach my students that email should be for 'just in time' information -- information that affects relationships and revenue. Everything else belongs … Continue reading Master your Gmail!

What Apple Could Do With Its $100 Billion Cash Hoard

It’s hard to imagine the Apple I worked for in 1996-1999 is this Apple… Let’s face it: Apple is rich. So rich it could send a crowd of people to the moon to build a luxury hotel and hang out there for a few years. Here’s what else it could do, according to our friends … Continue reading What Apple Could Do With Its $100 Billion Cash Hoard

5 smart ways to create additional content for your company blog!

How many of you have considered starting a blog for your company, but really have no idea how you could blog on a regular basis?  I get it, most bloggers have this problem, hell I constantly struggle with getting posts out on a regular basis and keeping the content fresh here. But over time, many … Continue reading 5 smart ways to create additional content for your company blog!