The e1evation/Envano team has done a great deal of work over the past six months on building the 'near perfect' toolkit for the mobile journalist. It comes from our award-winning work covering trade shows for AGCO. Here's an interesting post on tools for the mobile journalist. Read the author's take and then you can have … Continue reading 7 tools for the mobile journalist
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Framing your social media efforts
When Chris Brogan speaks, I listen. This time I take issue..."There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and … Continue reading Framing your social media efforts
Tactic #9: Leverage the ‘homebases and outposts’ strategy
It has been awhile since I wrote about tactic #8; using branded mail... Today I'm going to talk about the third pillar of the e1evation system; promoting your online brand and reputation through the leveraging of homebases and outposts. Pillars 1 and 2 are 'finding your passion' and 'publishing'. Once you're publishing and you've found … Continue reading Tactic #9: Leverage the ‘homebases and outposts’ strategy
Google Reader and Feedly
John Jantsch is validating what I've been telling you for months... "If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired. I’ve used the free Google Reader tool for a long … Continue reading Google Reader and Feedly
Slate vs. State
Jobs vs. Obama in the ultimate 'reality distortion field' knockdown. Who won? The results may surprise you... "Two events dominated discussion last week: the unveiling of Apple's iPad and President Obama's State of the Union address. Leading up to last Wednesday, many wondered if Apple's event would overshadow Obama's. On social media, that was certainly … Continue reading Slate vs. State
Thoughts on ROI and social media
Image via CrunchBase A prospective client asked me this yesterday: "I read through it [referring to this post] and was looking for how it translates into measurable business benefits such as client satisfaction, increased inside sales, increased referrals, etc – can you point me to any of these indicators with regard to this AGCO initiative?" … Continue reading Thoughts on ROI and social media
Damn, we’re good!
I'm a little bit torn between two conflicting philosophies of self-promotion here. Woody Hayes always said "when you get to the endzone, act like you belong there". On the other hand, it's a sad dog that can't wag his own tail, so please forgive a little tail wagging on my part... Earlier this week, I … Continue reading Damn, we’re good!
5 reasons why Gmail rocks!
Image via Wikipedia Lifehacker says... Email as a technology has been around for decades, and thanks to wide spread adoption and popularity, it isn't in danger of disappearing. Check out the five most popular email clients to help you wrangle your email. Earlier this week we asked your to share your favorite email client. We … Continue reading 5 reasons why Gmail rocks!
How to fail in 2010
I had the privilege earlier in my career to work closely with the great Jeff Martin [the guy Steve Jobs credits with the 'Think Different' campaign and you know Steve Jobs doesn't often give credit!]. Jeff's response to stupid ideas was to say 'Well, that's a great going out of business strategy'. My friend Dana … Continue reading How to fail in 2010
Afraid of making mistakes online?
Get over it!"Risk aversion is the number one reason that people and organizations fail to tap the full power of social media. People often tell me that they can't afford to make a mistake online, because any error will be just one Google search away for anyone to see, forever. Unless you're prepared to risk … Continue reading Afraid of making mistakes online?
Todd Lohenry LLC 